Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy

  • 258 pages
  • 1618220497
  • English
  • Kindle
Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy

ₑ Kindle Read [ Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy ] ₦ Kindle By John Yunker ⃜ Succeed Globally Passport Not Required. You don t need to travel the world to take your company global What you do need is an open mind and the desire to become a global generalist This book will help Based on 15 years of experience helping companies go global, author John Yunker provides A process for creating world ready products, websites, and software Cultural insights into China, Russia, Germany, Brazil, India, and Tips for localizing text, images, icons, and pictures for the world New rules of the translation economy In the information economy, information is power In the translation economy, translation is power Thanks to translation and localization, companies like Apple, Nike, and General Electric now make money from outside the US than from within it This book helps marketers, designers, and executives develop sound strategies for going global and avoid costly and embarrassing mistakes along the way In addition, you ll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way. 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